# Demo runbook and product walkthrough

## 1. Demo objective

Present the application as a modern, multi-tenant photographer management platform that centralizes scheduling, CRM, contracts, gallery, and analytics in one product.

## 2. Demo audience

- photographer owner / studio founder
- prospective customer
- master admin stakeholder
- business or investor audience

## 3. Core demo storyline

1. Start from the landing page and explain the value proposition.
2. Show the login flow.
3. Log in as the master admin.
4. Show the admin dashboard and the overview of tenants.
5. Create a new tenant and photographer from the admin panel.
6. Log in as the new photographer.
7. Show the profile settings and studio branding.
8. Add a model.
9. Add a location and a shoot type.
10. Create a shoot/booking.
11. Add gallery examples and portfolio items.
12. Generate a contract and show the signature workflow.
13. Show analytics dashboard and summary metrics.
14. Conclude with the SaaS positioning and scalability story.

## 4. Demo credentials

### Master admin

- Username: bonca_photography
- Password: admin123

## 5. Suggested live walkthrough

### Step 1: Landing page

Open /landing and explain the product story:
- digital CRM for photographers
- multi-tenant SaaS structure
- all workflows in one place

### Step 2: Login

Open /login and show the standard login workflow.

### Step 3: Master admin dashboard

Open /admin and explain:
- platform-level overview
- total tenants, users, photographers, shoots
- business control for the platform owner

### Step 4: New photographer onboarding

Use the admin form to create a new tenant and photographer account.

Fields to enter:
- tenant name
- slug
- username
- email
- password
- studio name (optional)

Explain how a new studio gets its own isolated tenant data area.

### Step 5: Photographer profile

Log in as the newly created photographer and open /profile.

Show:
- full name and contact details
- studio name
- business email and website
- biographical information
- brand colors

### Step 6: Models management

Open /models and add:
- model name
- email
- phone
- status

Explain the CRM workflow for building a model database for future shoots.

### Step 7: Shoot types and locations

Open /shoot-types and add a category, for example:
- Portrait
- Editorial
- Beauty
- Campaign

Open /locations and add a location with city, address, description, and notes.

### Step 8: Deadlines and shoot planning

Open /shoots and create a future shoot with:
- title
- model
- type
- location
- scheduled date

Explain the workflow for planning and managing all upcoming shoots.

### Step 9: Gallery and inspiration board

Open /gallery and add a few sample images, assigning some as portfolio and some as inspiration.

This shows how the studio can keep visual references and reusable content.

### Step 10: Contract and signature flow

Open /contracts and create a contract for a model or shoot.

Then:
- select the model
- show the generated contract text
- capture a digital signature using the canvas tool
- save the signed contract

Explain that legal proof is now stored digitally inside the platform.

### Step 11: Analytics

Open /analytics and explain:
- total shoots by month or year
- volumes by tenant and period
- model and contract structure
- operational overview of the business

### Step 12: Final pitch

Wrap up with the product value proposition:
- better workflow for photographer and model
- organized and scalable studio business
- multi-tenant SaaS opportunity
- clear path to production scale-up and future monetization

## 6. Talking points for the sales pitch

- The app is purpose-built for photographers, not generic CRM software.
- It supports the full production lifecycle from contact to signed contract.
- The design is modern, premium, and mobile-friendly.
- Each photographer is isolated in a tenant-specific data silo.
- The platform is ready for white-label and multi-studio scaling.
- The architecture supports future monetization and SaaS expansion.

## 7. Short version demo (3 minutes)

1. Landing page
2. Login as admin
3. Show tenants overview
4. Create new photographer tenant
5. Open profile page
6. Add model + location + shoot
7. Show gallery and contract signature
8. Show analytics dashboard
9. Close with SaaS value proposition

## 8. Suggested closing message

“This is a complete digital studio operating system for photographers: a modern, scalable, tenant-aware product that controls the business side, production side, and agreement flow in one platform.”